The Mini
Mega Thread

Web Design and Development

Team: Kore Studio
A Mini-site from a twitter Mega-thread.

Looking for sources of inspiration everywhere we came upon David Perell's beautiful mega-thread of tweets. We loved it so much we used it to explore graphic ways of showing the thread and interacting with visual tweets.

18. Resource Curse

Countries with an abundance of natural resources such as diamonds and fossil fuels tend to have less economic growth and worse development than countries with fewer natural resources.

17. The Medium Is the Message

We pay too much attention to what is being said. But the medium of communication is more impactful. For example, the Internet’s impact on humanity has a bigger influence than anything that’s said on the Internet.

16. Via Negativa

When we have a problem, our natural instinct is to add a new habit or purchase a fix. But sometimes, you can improve your life by taking things away. For example, the foods you avoid are more important than the foods you eat.

15. The Go-For-It Window

Large gaps between accelerating technologies and stagnating social norms create lucrative new business opportunities. But they're only open for a short time when people can capitalize on the difference between the real and perceived state of the world.

14. Base Rate

The average outcome for an event over time. They're like batting averages for life, and they work best with big sample sizes. For example, if you’re starting a business, avoid the restaurant business where margins are low and competition is high.

13. The Invisible Hand

Markets aggregate knowledge. Rising prices signal falling supply or increased demand, which incentivizes an increase in production. The opposite is true for falling prices. Prices are a signal wrapped in an incentive.

12. Penny Problem Gap

Economists assume demand is linear, but people’s behavior totally changes once an action costs money. If the inventors of the Internet had known about it, spam wouldn’t be such a problem. If sending an email cost you $0.001, there’d be way less spam.

11. The Paradox of Consensus

Under ancient Jewish law, if a suspect was found guilty by every judge, they were deemed innocent. Too much agreement implied a systemic error in the judicial process. Beware: unanimous agreement often leads to bad decisions.

10. Personal Monopoly

The Internet rewards people who are unique. If you work in a creative field, strive to be the only person who does what you do. Find your own style, then run with it. Create intellectual real estate for yourself.

9. The Copernican Principle

The more we learn about astronomy, the less it seems that earth is special. It's a small part of the universe, and each human is a small part of the earth. We are all spinning through the solar system — nowhere near the beginning or end of time.

8. Robustness Principle

Be conservative in what you do, be liberal in what you accept from others. It’s a design guideline for software and a good rule for life: Hold yourself to a higher standard than you hold others to.

7. Hickam’s Dictum

The opposite of Occam’s Razor. In a complex system, problems usually have more than one cause. For example, in medicine, people can have many diseases at the same time.

6. Occam's Razor

If there are multiple explanations for why something happened and they are equally persuasive, assume the simplest one is true. In the search for truth, remove unnecessary assumptions. Trust the lowest-complexity answer.

5. Baker’s Dozen

The key to good hospitality is to delight your guests with an unexpected gift. If you run a hotel, leave a chocolate on the bed. If you run a bakery, give your customers one extra bagel. If you write a tweetstorm, share an extra idea.

4. Emergence

When things interact, they often birth new, unpredictable forms. Therefore, the sum total of a system is more than its competent parts. As a system evolves, its structure can transform — just like how water becomes cold water until it turns into ice.

3. The Paradox of Specificity

In the age of the Internet, when everybody has Google search and social media, differentiation is free marketing. The more specific your goal, the more opportunities you’ll create for yourself. Narrow your focus to expand your horizons.

2. Doublespeak

People often say the opposite of what they mean, especially in political language. It allows people to lie while looking like they’re telling the truth. As George Orwell famously wrote in 1984, “War is peace. Freedom is slavery. Ignorance is strength."

1. Inversion

Avoiding stupidity is easier than trying to be brilliant. Instead of asking, “How can I help my company?” you should ask, “What’s hurting my company the most and how can I avoid it?” Identify obvious failure points, and steer clear of them.

These are my guiding principles and the light of my intellectual life. All of them will help you think better, and I hope they inspire curiosity.

These are my guiding principles and the light of my intellectual life. All of them will help you think better, and I hope they inspire curiosity.