Creative Direction
Graphic Design

Team: Victor Bartis & Cristian Costea
Goldenline is the leading job search platform in Poland. However, they became irrelevant by simply offering too many services.  People visited their forum instead of using the search tools, so it was soon clear they needed a new strategy.

They wanted to be seen as what they truly are: the number one job search platform in the market.

We started off with a discovery session.
The competition seemed stuck in the cold world of technical features. Through the new design, Goldenline shifted the perspective towards  emotion and aspiration, bringing the company into a new human-centric era.