LGBT
Avatars
Concept
Art Direction lead
Graphic Design
Team: Geometry & Ogilvy Prague
Art Direction lead
Graphic Design
Team: Geometry & Ogilvy Prague
The Czech Republic and Prague are an oasis of tolerance in what was the Eastern Bloc. For Prague Pride 2014 we developed a social network which allowed people from countries where homosexuality was either illegal or discriminated against, to take part in our parade through another human being.
The social network was heavily secured using US Government-class 256bit AES encryption to protect the identities of those taking part.
The Campaign was featured in numerous media channels and was awarded in advertising festivals such as Cannes Lions, ADC Europe, The One Show and others.